L.Z.D.
L.Z.D.


LAURA ZHENG DOYON
Me in 10 seconds
I've been a painter, animator, then UX designer, now brand strategist and operator.
Extremely social loner. Always been obsessed with creative entrepreneurship, now developing my business brain to channel creative energy.
Immigrated from Beijing to Toronto at the ripe age of 5, then moved to New York 14 years ago. Feel free to assume I have the best qualities of all three cities.

Laura Zheng Doyon
Me in 10 seconds
I've been a painter, animator, then UX designer, now brand strategist and operator.
Extremely social loner. Always been obsessed with creative entrepreneurship, now developing my business brain to channel creative energy.
Immigrated from Beijing to Toronto at the ripe age of 5, then moved to New York 14 years ago. Feel free to assume I have the best qualities of all three cities.
What I do
What I do
I run a brand positioning and identity studio for enterprise businesses. It's about helping teams get strategic about their market, and translating the secret sauce of their business into culturally resonant branding.
I run a brand positioning and identity studio for enterprise businesses. It's about helping teams get strategic about their market, and translating the secret sauce of their business into culturally resonant branding.
The other thing I'm building is SiteBaby.
You know how many websites are painfully complicated and confusing? We create mini sites that are juicy, engaging, and to the point, so customers can understand you faster and start becoming obsessed.
The other thing I'm building is SiteBaby.
You know how many websites are painfully complicated and confusing? We create mini sites that are juicy, engaging, and to the point, so customers can understand you faster and start becoming
obsessed.


This site is an example of a mini site.
My last project lends my skills to my pure, unadulterated love of olive oil.
That's right. With Kurio, we got the freshest, most premium, organic EVOO possible from family farms on the island of Crete.
Crete is heralded by the Greeks for it's exceptionally high-quality agriculture, with many studies finding that the olive oil from the island contains the highest concentrations of healthy polyphenols.
Please don't ask me what we had to do to get this stuff.
My last project lends my skills to my pure, unadulterated love of olive oil.
That's right. With Kurio, we got the freshest, most premium, organic EVOO possible from family farms on the island of Crete.
Crete is heralded by the Greeks for it's exceptionally high-quality agriculture, with many studies finding that the olive oil from the island contains the highest concentrations of healthy polyphenols.
Please don't ask me what we had to do to get this stuff.






